Alice Rochester
Style
Alice is a people person and loves to design for individuals, drawing inspiration from those around her. A lover of bright colours, her work combines this sense of fun with organic shapes - soft round edges, leaves or flowers - to produce jewellery that is both dramatic and elegant.
Career
Alice was born and bred in the North Hertfordshire village of Benington where she showed a very early interest in jewellery by making her own necklaces at the tender age of 7!
She carried her love of jewellery and semi-precious stones through her teenage years and decided to make design her career, enrolling on the Product and Furniture Design BA at DeMontfort University in Leicester.
During her University time, she learnt a great deal about practical design as the course was an excellent grounding in the general skills necessary to be a successful designer. Flair and originality are important skills in design, but this has to be centred around a practical understanding of manufacture which this course taught Alice.
She graduated in 2003 and immediately afterwards attended the New Designers' Exhibition in London, where she exhibited a modular contract seating solution. She won the BCFA Award for this project, and the opportunity to exhibit at the INDEX Exhibition in Dubai.
Alice never lost sight of her first love - jewellery - and jumped at the opportunity to join the company. Her strong grounding and education in design, together with her obvious passion for jewellery makes her a first rate jewellery designer and she is rapidly developing a large portfolio of delighted commission customers as well as designing much of the Purple Label collection exhibited here and in our shops.
Click here to view designer jewellery by Alice Rochester.
